Step away from the supermarket and pharmacy shelves, it’s time to step it up a gear. When it comes to skincare the term “you get what you pay for” really does come into play. Over-the-counter cosmetic products are often full of alcohols, fragrances, mineral oils and other nasty’s. So where should you spend your money?

Firstly, serums. The first thing that will touch your clean skin, these are highly concentrated and will penetrate the deepest to give results. Look for serums containing antioxidants, vitamins A,C,E, hyaluronic acid and AHA’s. You should expect to spend between $70-250 for a good serum. Try: SkinCeuticals Hydrating B5 $126

Cleansers tend to be where most people scrimp. Assuming that because the product is just washed off there is no need for a high tech, expensive product. However, what you will find is that a lot of cheap cleansers contain large amounts of alcohol and sulphates which will strip your skin of natural oils, resulting in an unbalanced acid mantle, increased sensitivity and breakout. Foaming is what you want your Fairy Liquid to do, not your cleanser. Cleansers are very advanced now and will often contain AHA’s to promote healthy cell turnover and aid better penetration of products. Oils, balms and milky cleansers are best for deep cleansing skin, balancing pH and promoting a healthy acid mantle. You should expect to pay around $30-80 for a good cleanser. Try: MEDIK8 Cream Cleanse $59

SPF is another product you can definitely not skip. UVA rays can penetrate through cloud, windows and even light clothing, so the need for a broad spectrum SPF used on a daily basis is essential to prevent against premature photo-ageing. The difference between and SPF 15 and 50? Not a lot except for the added chemicals a product needs to reach an SPF of 50. For day to day use opt for a 15 or 30. And don’t always rely on a moisturiser containing SPF, you need to get it from a separate product that offers full protection. Try: SkinCeuticals Ultimate UV Defence SPF30 $67
Remember 80% of your skin results come from your at home products and what you do on a day to day basis. Don’t scrimp when it comes to your skin, prevention is the key, so don’t wait until you have concerns to treat your skin. Start now!